Every business has competitors.
Not every business is aware of what their competitors are doing, especially online. It’s often a result of limited time and resources. Leveraging its expertise as digital consultants, G.1440 provides clients with a complete competitive analysis, and develops a strategy for gaining – or defending – their position in the marketplace.
We focus on:
Competitors
Who are they? We ask our clients to identify who they believe to be their main competitors, both offline and online. We start by researching them, as well as identifying any additional competitors.
Keywords
What keywords are vital to your business? Our clients provide us with a list of the keywords they believe are most critical to their business, and we analyze how they perform in search engine rankings for those keywords, as well as where they rank against their competitors. We also provide a list of keywords that search engines associate your website with for reference.
Search Engine Marketing
Who is paying to be found? Once we’ve identified competitors and keywords we research who is paying to show up for relevant searches, how much they’re spending, what the ads are promoting and what the goals of the landing pages are. This data helps us build our marketing strategy recommendations.
Content
What is it saying? Words on a page are more than just words to help you get found – they should be supporting your business goals and driving your visitors to action. We analyze how well your competitors are doing that, and compare to yours.
The end result is a report that you can actually use – it’s no cookie-cutter report with a list of numbers. You come out of it with recommendations that you can immediately put to action. We don’t stop there. Our hands-on team of digital marketing consultants can take your business to where you want to go by executing on the plan we’ve provided.
Interested in seeing how your business stacks up against your competition? Let’s get started.