The Dirty Secrets of Search Optimization
On Saturday, The New York Times ran an article called The Dirty Little Secrets of Search. It’s an interesting piece about J.C. Penney’s unfortunate run with black hat SEO (specifically a lazy link building strategy).
SEO is a critical part of how businesses stand out amongst millions of competitors, and this article reinforces how critical it is to make sure that your search strategy is based on solid, proven SEO techniques. The article is written for the casual reader who has no knowledge about Search Engine Optimization, but even as a web marketer with an expertise in Search Marketing, I thought it was an interesting story about how even the most common brands can really hurt themselves by trying to game the system.
If you’re looking for quality SEO that gets results – without breaking the rules – G.1440 has one of the most complete & affordable SEO services around!