Web Advertising Slays A Giant
Well, it’s official, Folks! According to Reuters, online readership & web advertising revenue has finally overtaken the centuries-old behemoth of Print Media.
According to the data, the web advertising figures are following the larger trend of online readership. It’s simple – more people are going to the web for news. According the numbers, the study showed 46% of Americans getting news from the web three times a week, versus 40% that turn to newspapers. Oh, and that 40% includes those newspapers’ websites. So, Internet Marketing dollars are simply following the readers…
One of the most telling statistics, though, was that Search Engine Marketing (Pay-Per-Click Search Advertising, like Google AdWords) made up 48% of the online advertising spending. Not content ads, banners, etc. So, Internet Marketing looks a lot more like the yellow pages than the Baltimore Sun.
The funny thing is that I don’t think this changes much of anything. Your marketing strategy should still be unique to you & your goals. And for many businesses, print ads could still be a big part of a successful marketing strategy – right alongside SEO, Search, Social and other Internet Marketing.