Today’s marketers have their work cut out for them. Besides facing greater competition and waning attention spans, they also have to be on the cutting edge of emerging media in order to get their products in front of their target audience. Consumers are bombarded with marketing, and we – the marketers – hope to get… read more →
For those of you who know me, you know that I am an avid Uber user and advocate. Uber allows you to get a taxi, private car or rideshare from your mobile phone, connecting you with a driver in minutes. The venture-funded company has only been around for four years and is already in over… read more →
To many, the Tour de France looks like a bunch of skinny guys with big legs, wearing skin-tight lycra and brightly colored helmets. For three weeks every July, 200 these athletes ride around France. They ride at very high speeds on tires as wide as a finger nail. Over 22 days they cover, on average,… read more →
If you’re anything like me, you’re a sucker for social media and uselessly entertaining websites. I regularly catch myself on Facebook, Reddit, Instagram, and BuzzFeed, often at times when I shouldn’t be. It almost seems like it’s a formed habit at this point – I pick up my iPhone to respond to an email, and… read more →