SEM: Start Driving Business Today
If SEO is the long game, SEM is the short game. If generating quicker results is your organization’s objective, pay-per-click advertising can provide an immediate impact. There are many different reasons for getting involved with search engine marketing, from an awareness-building campaign to a targeted remarketing campaign. As with any of our services, we begin by establishing the goals of the campaign, and develop a plan around them.
As a client, the main questions you should be prepared to answer are:
- Goals
- Message
- Budget
What you sell can determine the type of advertising as well as the platform. Some campaigns are better served through social media advertising. Some demand display-based (visual) ads. Some can rely solely on search marketing.
Budget is important to establish because it can often determine your level of success. If you compete against big online advertisers, but don’t have a large budget, it may be difficult to get noticed. Determining the budget also helps establish an ROI for your campaigns.
G.1440 provides the following search engine marketing services:
- Keyword analysis
- Competitive analysis
- Campaign setup
- Ad creation
- Landing page creation
- Conversion tracking
- Ongoing campaign management
- Weekly and monthly reporting
We manage a diverse portfolio of clients’ paid advertising today, and have experience with a variety of industries. We begin by researching our client’s business and industry to establish benchmarks. Just like with our SEO audits, we perform advertising campaign audits.
To learn more about the benefits of search engine marketing and how it can boost your business, talk to one of our consultants today.