Establish Editorial Guidelines for Your Website Content
Establishing editorial guidelines for the content that’s published on your website is a practice we can all benefit from.
How often does someone need a page put up quickly that doesn’t “sound” like the rest of the website? As pages are added to your site, it becomes a patchwork of content that doesn’t maintain the same tone or articulate your brand’s carefully plotted marketing message.
Don’t worry – you’re not alone! Businesses from small to global struggle with this process. And you can be sure of one thing, it is absolutely a process. We always suggest beginning with a content audit to establish a baseline. What does the content on your website say about your business or organization? What should it say?
While a content audit can be a fairly large task, you can get started today by determining a workflow for your content. Perhaps each page of content is required to have a minimum word count, a specific call to action, and a focus keyword. The author then submits it to the editor, who has final approval. Catalog this new content and be sure to review it periodically to determine if it needs to be updated.