Mobile App Analytics
With digital analytics becoming increasingly vital to many business’s marketing plans, it’s important to not overlook analytics for mobile apps.
Looking at a few mobile app statistics, mobile users spend far more time, on average, in mobile apps versus their use of mobile web. If you have an app, are you tracking your traffic and usage?
As with traditional website analytics, there is no shortage of analytic tools to choose from. And, as with traditional website analytics, Google provides a terrific, free mobile app analytic tool.
You can see who is using your app, how they got there, and what they’re doing on the app. You’ll have access to crash reports, alerting you of potential bug fixes. And you can set up goals to track conversions. This information can help shape future development of your app.
While virtually every business has a website, not every one has a mobile app. The “mobile” discussion is one we have regularly with our clients, and while there are advantages to either (or having both), cost is often a factor. It’s not the type of project you just want to jump into without planning.