Setting up a filter in Google Analytics can be useful in data segmentation. It does exactly what it sounds like – applies a filter to your traffic data based on your rules. Due to its permanence, a filter is better served as a long term solution for rules that aren’t likely to change. Filters can… read more →
If you run paid campaigns through Google AdWords, you should be familiar with the term Quality Score. Like just about everything Google does, it’s a rank assigned to your ads, and it’s based on a number of factors. The advantages to a higher Quality Score include: Lower Cost Per Click (CPC) Improved Ad Position Eligibility… read more →
Last year, Google changed the terminology that Analytics uses to reference visits to your website. Previously there were Visits and Unique Visits. Sounded pretty simple, right? If you look at a report today you’ll see Sessions and Users instead of Visits and Unique Visits. Even though this change was made months ago, I’ve spoken to… read more →
Siri has been a personality for Apple users to relate to since first “born” in October of 2011. Siri is a personal assistant that can do anything from schedule a meeting, make a phone call, or tell you if you’ll need an umbrella for the day. She has the capability of talking back to you… read more →