Is email marketing a part of your company’s overall marketing strategy? If it is – or even if you only send a few emails out per year – you should make testing a part of your process. Most email client I can think of gives you the ability to test the email to ensure that… read more →
There are countless resources available that can provide valuable insight and recommendations into the “SEO” of your website. There are companies that will analyze your site and make (or execute) on suggestions for improvement, and there are various tools, both paid and free, that can help businesses do it on their own. One of the… read more →
It’s 2015. If your website visitors haven’t been clicking on your homepage slide carousel, they likely aren’t going to start now. Indeed, rotating slide images are fast being replaced by big imagery, bold visuals, and video. It may not fit every website, but it’s certainly a trend in web design that’s picking up steam. I’ll… read more →
Today’s tip was inspired by a client question: how do you get text associated with an image to pop up when you hover over the image? There are two attributes that allow you to associate text with an image. This is helpful not only for your visitors, but also for search engines to understand what… read more →