If you advertise online and aren’t taking advantage of all the available tools, it’s time to look into it! While they occasionally make changes that marketers complain about, Google does work to add new features to improve results for its advertisers. Adding extensions is one way you can improve your click-through rate and drive customers… read more →
This week I’m going to take a break from talking about shopping. Instead, I’ll be discussing about how you can make your day better. How many times have you woken up just a few minutes too late to swing by your local Starbucks? You tell yourself, “If only I could call ahead and not have… read more →
A topic that is near and dear to my heart, being a crazy Apple fan ever since I got the first iPhone back in Summer of 2007. We’ve been going strong for 7 years now, and I wouldn’t want to have it any other way. I’ve had every iPhone that’s been released, and thinking how… read more →
Dear Brands, If you’re on Twitter (or any social media), I beg of you: think before you tweet. We’ve all seen the trending hashtags on Twitter. Sometimes they come across loud and clear (#ALEastChampions, let’s go Orioles!), but sometimes they are less obvious (#oomf, or “one of my followers”). One of the things that managers… read more →