I’ve been waiting for 2015 since 1989. That’s when Back to the Future II came out, and Marty McFly traveled to 2015 – October 21st, to be exact. Kids of the 80s were promised that there would be flying cars, a world without lawyers, and most importantly: hoverboards. Of course it’s 2015 and none of… read more →
Being a brand on social media can be tough. What are your followers interested in? When’s the best time to post? And on what channel? These – and probably a dozen other questions – swirl through the heads of marketing departments on a daily basis. Yes, it’s obviously important to think about the dollars and… read more →
Make sure you have administrative access to your tools. It may sound like a no-brainer, but another situation we’ve run into recently is that our clients don’t have administrative access to their own web properties – be it Google Analytics, a social media account, Google Places/Business listing, or their own website. Sure, there are times… read more →
In the past few months we’ve found that a significant number of clients either don’t look at their website traffic data, or know how to access it. Even worse – many don’t have it set up at all. We’re challenging our clients to make analytics a priority in 2015. It’s easy to get started, and… read more →