Optimizing for the New Year

It’s that time of year again, when your gym is full of newcomers, your Facebook feed is filled with people’s New Years resolutions, and you have an extremely long list of business goals for 2015. Let’s be honest – the newcomers stop going to the gym after a few weeks, your Facebook friends change their… read more →

THE Red Cup Experience

There are two things I get excited for every winter: holiday decorations and the red cups at Starbucks. The red cups idea first came about 16 years ago (the same amount of time G.1440 has been around) as the Starbucks Creative team wanted to bring in some holiday thrill. This red cup has done more… read more →

What a Fashion Show Can Show Us About Social Engagement

Each of the past 19 winters, women’s clothing retailer, Victoria’s Secret, has brought their annual Fashion Show into the living rooms of millions around the globe. It comes as no surprise that a brand always on the cutting edge of fashion is also on the cutting edge of technology. You didn’t even have to turn… read more →

Email Marketing Leads on Cyber Monday

Let me guess, your email inbox was overflowing yesterday, at least more than normal. Who’s to blame? Cyber Monday, the name we now assign to the Monday following Thanksgiving and the (traditionally) brick-and-mortar Black Friday. This year’s Cyber Monday made for many satisfied businesses by the end of the day. Ecommerce revenue was up 15.4%,… read more →